Month: July 2019

The life cycles for governance and management 0 COMMENTS William D. Pawlucy Friday, June 28, 2019

Two board members walk out of the association’s planning session. One of them says, “Great session, but who’s going to do the work?” The other board member offers, “I don’t really know, but those cookies…

3 Questions to Ask Yourself When Selecting Event Speakers July 03, 2019 | By Callie Walker | event planning, Association Views

Event speakers are often just as important as the event itself. In fact, for some events, such as conferences, the speakers can make (or break) the event.  So when selecting speakers, aside from the content…

A/B Testing for Associations

By Octavio Peralta – July 26, 2019 A/B testing is not related to a blood donation activity that some associations do. Also referred to as bucket test or split-run testing, A/B testing is a method marketers use…