Month: September 2019

Selling Education to Nonmembers, a Market Segment with Huge Potential

If you’re like most associations, the biggest segment of your market is nonmembers, not members. Nonmembers need education as much as your members do. Yet, associations often focus their marketing on members. You’re missing a…

How to tell if your non-dues revenue programs are worth it

By Kelly Turner | September 5, 2019 | Engage People When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value…

Flipping the Script on Rebranding: How an Association Told Its Member Story By Josh Miles and Lauren Waldron • August 23, 2019

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ missions. Advocacy can also mean telling your organization’s…