Month: September 2019

Event Marketing 101: How to Keep Attendees Engaged Before, During and After Your Event

b by Rachel Grate Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype,…

DATA: OF THE PEOPLE, BY THE PEOPLE, FOR THE PEOPLE

By Katherine Matthews Much of the general conversation around data is about how it can be used to shape or shift the subject’s behavior. I would argue that we should be expending as much, if not…

THE THREE AREAS ENHANCED BY PARTNERSHIPS

By Lowell Aplebaum Though the world may be big, even across oceans, the association community is small and powerful. Across the globe, associations tackle similar challenges and opportunities: how to grow membership, how to provide dynamic…