Month: November 2019

Your 2020 guide to setting pricing for your association’s educational content

by Jessica Metzler Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. Continuing education…

The Secret to Retention? Give Members the Benefits they WANT

By Colleen Bottorff | member retention, Small Staff Chatter Most members see value in membership directly from the benefits they get for paying dues. It feels transactional, but it makes sense! That’s what the majority…

Navigating Each Association’s Two-Way Trust Street

Associations oscillate between two different trust states with members. Building trust and exchanging trust. We spend time building trust with our members, and then when we ask for something from members, we exchange that trust. Building…