Month: November 2019

Why Do I Need Two MarTech Automation Platforms?

By: Maneesha Manges When it comes to IT investment, association management teams tend to be subject to a lot more scrutiny than their counterparts in the for-profit world. With good reason too – you’re spending…

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement Written by Gabrielle Wathen on October 17, 2019 at 2:07 PM

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement, like data collection, mobile apps, and…

Making the board meeting work

Robert C. Harris Monday, October 21, 2019 Share this article Association success requires a partnership between the chief elected officer (president or chair of the board) and the chief staff officer (executive director or CEO).…