Month: December 2019

Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy November 6, 2019 By Sarah Michel

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is…

October 25, 2019. The Association’s Most Valuable Asset

What’s the most valuable asset your association has? If you said members, you’re close. It’s actually their data. What makes Amazon, Facebook and Google so valuable? It’s not that they sell a lot of things,…

Identify Members on the Verge of Lapsing Written by Andy Keith on October 28, 2019

It’s often estimated that it costs about five times more to acquire a new customer than to keep an existing one. That axiom translates to membership organizations as well, where it takes far more effort…