Month: January 2020

Five Trends that will Impact Membership Marketing in 2020

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. 1.     Digital Marketing –…

“WE’VE HEARD THERE’S A RECESSION COMING… …and we’ve decided not to participate.”

By Harold Maurer DCM & CeM, MGI Senior Account Director That was an actual sign I looked at every day in the lobby of the corporate headquarters at The Trane Company, my first job in…

Take your association’s career center to the next level using social media

by Tara Pawlak Job opportunities are among the most important benefits to your members. Here’s how to give your job board a boost using social media. The Member Engagement and Loyalty Study by Community Brands…