Month: April 2020

Advice for Engaging Virtual Conference Attendees

Remember what attending a conference was really like? If you looked around the room during a session, many attendees had their heads down in their phones while the presenter went on and on. However, if…

Draw from New Buckets to Fill Your Non-Dues Revenue Needs By John Bacon

Relationships and partnerships are built and solidified during challenging times. Both personally and professionally, the way we react to enormous changes in our environment sets the tone for our future. Associations are the guiding light for their…

How to plan for recovery William D. Pawlucy and Robert C. Harris

After a devastating weather event neighbors emerge in shock, asking “are you OK?” Recovery starts fast. You hear the chainsaws clearing driveways and streets. Piles of rubble begin to line sidewalks. A weather event comes…