Month: June 2020

Marketing & Monetizing Digital Events When transitioning from in-person to virtual events, two questions quickly arise: How much should events cost participants and sponsors? And how should digital events be marketed? by Lane Nieset

The pandemic pushed many events into the virtual realm, and while the format may have changed, the programme remained the same. “As far as marketing is concerned, there are not big differences between marketing a live…

4 Tools to Help Associations Thrive in Times of Adversity

by Aimee Pagano We all know that every crisis is an opportunity, but there are some crises that are so vast that it’s hard to see a silver lining. 2020 has offered a once-in-a-generation crisis,…

Website Evaluation Survey: 8 Questions to Ask Your Members by Callie Walker

Your website is the hub of online member engagement. It’s where your members go to access content, view and register for upcoming events (especially all the virtual ones we’re having nowadays), interact with other members…the…