Month: June 2020

Three Ways Associations Can Build Brand Awareness Using Technology

What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in…

The Present and Future of Associations: How COVID-19 is Influencing Both Written by Shawn Smajstrla

Associations are as different as they are alike. These membership organizations represent an infinite array of industries and interests. But for all their diversity, there are similarities these associations all share – not least among…

3 Phrases That Matter When “Selling” Your Organization’s Membership May 20, 2020 | By Callie Walker

Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap…