Month: June 2020

Strategies for Switching to Virtual Events

In the early onset of the pandemic, many event organizers started to postpone events from spring to summer. But as borders restrictions and lockdown orders remained in place for months, they realized even summer may…

Budgeting for Membership Marketing in Challenging Times

by Tony Rossell Right now, every line of an association’s budget is under scrutiny.  So how do you make a case for sustaining and even increasing your membership marketing budget? Here are the four essential…

Associations are made for times like these Bob Harris and Kateryna Glazkova

As the economy was faltering and associations began hurting, Ukrainian executive Kateryna Glazkova circulated a statement, “Associations are made for times like these.” Glazkova is the executive director of the Union of Ukrainian Entrepreneurs, founded…