Month: July 2020

Budgeting for Membership Marketing in Challenging Times

by Tony Rossell Budgeting for Membership Marketing in Challenging Times Right now, every line of an association’s budget is under scrutiny. So how do you make a case for sustaining and even increasing your membership…

Are You Meeting These Three Member Expectations? By Callie Walker

People join associations and chambers for a number of reasons — professional development, networking, advocacy, continuing education, etc. But regardless of why they join, there are a few underlying expectations — beyond the benefits they’ll…

Ask the Expert: How to Engage Members in Online Learning

By Janet Davidson COVID-19 has changed how we work with, educate, and engage members, and some of those changes will be long-lasting, creating pain points for associations that may be struggling with canceled courses and…