Month: September 2020

Fast Data Makes Educational Programs More Agile By Tracy Grzybowski

For years, organizations have been focused on the concept of “Big Data,” which is having access to a large volume of customer, operational, and financial data derived from a variety of sources. By cross-analyzing these…

Six Ways Associations Can Leverage Ad Retargeting Beyond Growing Event Attendance

by Jeff Rose There’s no sugar-coating it – times are really tough for associations. Between canceled or delayed events, sponsor and exhibitor drop-off, and other factors, many associations are left wondering how they’ll stay afloat in the…

What is a Hybrid Event?

by Colleen Bottorff If you’re starting to think about what events will look like in 2021 and beyond, you’re not alone. But it’s not so much a question of when we’ll be able to get…