Blog

For years, organizations have been focused on the concept of “Big Data,” which is having access to a large volume of customer, operational, and financial data derived from a variety of sources. By cross-analyzing these…

by Jeff Rose There’s no sugar-coating it – times are really tough for associations. Between canceled or delayed events, sponsor and exhibitor drop-off, and other factors, many associations are left wondering how they’ll stay afloat in the…

by Colleen Bottorff If you’re starting to think about what events will look like in 2021 and beyond, you’re not alone. But it’s not so much a question of when we’ll be able to get…