Month: October 2020

Increasing Organizational Capacity and Productivity

By Wes Sovis — Digital Communications Manager With the financial uncertainty that has accompanied the coronavirus pandemic, many association executives are hesitant to add staff or, worse yet, have had to reduce staff. Such constraints don’t mitigate…

Will Your Sponsors Succeed at Your Virtual Event? By Tobias Schremmer

Are you trying to shift your event(s) to virtual due to the COVID-19 pandemic? Among the challenges you’re facing is answering this critical question: How do I ensure my sponsors see the value and succeed…

5 Things to Consider When Creating a Member Referral Program By Colleen Bottorff

A referral program is one of the best ways to recruit new members. Potential members are much more likely to be willing to join when they hear how awesome your organization is from their peers…