Month: February 2021

3 Things to Think About When Planning Association Events in 2021

by Colleen Bottorff First, I want to take a moment to acknowledge the incredible work that associations and chambers alike pulled off to host their events in 2020. It was inspiring to see you step…

Membership Strategies for Today’s Business Environment

by Wes Sovis Current circumstances present associations with challenges galore, but perhaps none so unique as recruiting and renewing members. With members financially challenged,  working from home, furloughed, not able to attend in-person events, etc.,…

The year of the comeback: What COVID-19 means for associations in 2021

by Jeanne McDee For industry associations, recent shifts from the physical space into the digital have brought a serious blow to their highest revenue stream: in-person events like trade shows and conferences. Nearly 60% of association executives…