Month: June 2021

4 Best Practices to Increase Member Engagement

by Courtney Lill Member engagement is the lifeblood of an association. Active, engaged, passionate members renew their memberships and help to bring even more new members into the fold. But this isn’t necessarily simple to achieve. It’s all too easy…

How to Win Back Lapsed Members: Tips + Letter Templates

By Sayana Izmailova  If your membership organization is like most, you likely have one simple goal in mind: grow your membership. You do this by attracting new members and getting your existing members to renew for another term. …

4 effective ways to market your association’s events

by Michelle Schweitz Whether you’re running in-person, virtual, or hybrid events, you need to get people to them for them to be successful. Use these proven techniques for driving more attendees to your next big…