Month: August 2021

How are Other Associations Approaching Post-Pandemic Marketing?

by Beth Arritt Over the past 15 months, with in-person interactions on pause, associations turned to virtual experiences to stay connected to members. There’s no playbook for running an association during a pandemic – so marketers…

How Do You Leverage Volunteers in the Product Development Process?

by Tim Hopkins What roles do volunteer leaders typically play in product development at your association? For many organizations, volunteer leaders engage in the initial ideation phase of the product development process. Whether invited to…

What’s the difference between a membership and subscription?

by Emily Herrington Take a look at your credit card statement, and you’re certain to see a slew of predictable, recurring monthly charges. Netflix.  Gym membership. Pet food delivery.  Wine club.  Industry association dues. iCloud…