Month: November 2021

Member Value Equals Sponsor Value

by Sherry Budziak Digital Strategies Deliver the Goods If an abrupt pivot wasn’t part of your previous business experience, it’s on your radar now. One of my personal pandemic resets taught me that sometimes a…

Your Complete Guide to Membership Application Forms: Samples & Best Practices

First impressions can last a lifetime. That’s why you’ve taken great care to ensure your association website will win over future members. From having a section dedicated to information on the various membership levels to…

Your Guide to Building a Membership Marketing Strategy: Tips for 2022 and Beyond

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition.  Based on a recent Marketing General report, associations that saw…