Month: January 2022

How to Reevaluate the Member Experience in 2022

by Val Brotherton The pandemic affected industries and professionals differently, but most of your members probably experienced big changes at work and home. Routines, needs, interests, and even values changed as people rethought what was…

Why newsletter sponsorships are the future of targeted advertising

Ever looked into running newsletter sponsorships? If not, you may be missing out on valuable marketing opportunities. Although targeted advertising has been around since at least 1995, it’s made significant advancements in recent years. Through…

Giving a Marketing Team of 3 the Power of 15

by Aimee Pagano Associations, non-profits, and societies tend to find themselves in the perfect storm of resource-deprivation and program decentralization.  This equates to small marketing teams with lean operating budgets working as in-house agencies to…