Month: March 2022

It’s Not About You—Put the MarCom Focus Where It Belongs

by Sherry Budziak Are you using binoculars or a mirror to create communications? It’s more than an understatement to say that we have the tools to focus on our members. The ability to know our…

12 Trade Show Trends for 2022

FRANCES FERRANTE, SENIOR EDITOR CHICAGO — The perspectives of trade show organizers vary widely when it comes to which trends they anticipate will dominate 2022. However, there are some recurring themes, quality over quantity, the ongoing…

Is It Time to Raise Dues? Consider this Proven Approach to Successful Dues Increases

by Gayle Teskey Costs go up. Just ask anyone shopping for a 2 x 4 piece of lumber lately. Supply and demand. Cost of manufacturing. Fair market value. Inflation. The same factors apply to the…