The Seven Biggest Mistakes in Membership Recruitment

By Tony Rossell, Senior Vice President “Why isn’t my membership growing?” We hear this question often in our consulting with associations.  When we investigate the concern, a consistent theme emerges. In most instances, the root…

10 Questions to Ask Your Members BEFORE Planning an Event

by Korrin Bishop our association’s number one event goal is likely to offer valuable experiences to members that help them achieve their professional goals. It’s only logical that they should have a voice in the…

Membership metrics — 5 ways to gauge success

Robert C. Harris According to ASAE, “associations and association professionals transform society through the power of collaboration.” But how do those associations know if they’re doing enough to make a lasting impact on the members they represent?…