Category Archives for Uncategorized

How to Communicate Member Benefits Effectively By Mike Steckel • June 26, 2019

“My professor encouraged me to join.” “It’s a way to network with other professionals.” “It helps me stay up to date on the latest news and research.” These are common responses we get when conducting…

Partnership v. Membership: What Behavior Do You Want to Encourage? Posted on July 2, 2019 | by Elizabeth Weaver Engel, CAE

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT…

How to Build a Better Post-Show Survey for Attendees and Exhibitors July 8, 2019 Rich Vallaster

Nearly every organizer sends a post-event survey to its attendees and exhibitors. We want to capture their feelings about the event, but struggle to collect meaningful data and encourage survey completion. One of the most common…